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SEO Top Tips – where do you rank?
With the competition involved in ensuring that your company website stays at the top of the search engine rankings, Onsite Search Engine Optimisation has become a byword. For those companies not making full use of the opportunities afforded to you, I have compiled 10 easy Tips to ensure that you maximise the potential of your company website.
Research good keywords – use companies like http://www.wordtracker.com/
Sufficient page text – Too little text on a web page will cause search engines to turn it into a supplemental page - these results generally do not show with the main searches so it is a bad thing to have any important pages of your site listed there. In most cases this is reserved for old, orphaned or broken pages.
Original page text – Pages that are too similar to other pages on your site may be filtered out by the search engines.
Unique page title – Each page on your site should have a unique title based on the pages content and your most important keywords – NEVER use ‘Untitled Page’.
Unique Meta Description – Each page on your site should have a unique meta description based on the pages content and your most important keywords.
Unique Meta Keywords (doesn’t do much good, but it doesn’t hurt either) – Each page on your site should have unique meta keywords based on the pages content and your most important keywords.
Keyword repetition in page text. Keywords and keyword variations should be used frequently on the page. Don’t get carried away, make sure the page is still comfortable for your visitors to read.
Keyword emphasis in page text – use heading html tags and bold to tell the search engines what you think are the most important words on your page.
Keyword placement in page text – be sure the first and last paragraphs on your page include your major keywords.
Alt tags – Search engines cannot read an image. Tell them what the picture is about. Don’t repeat the some keywords over and over, if you put the image there than it must relate to your content, tell the search engine about that relation.
By Nikki Perry, Media & Website Manager, REC.
